This is a good question and this is where you really need to assess this yourselves and decide at what stage your company is at. For big companies good SEO is essential its a must no doubt about it, but still if you are a struggling hairdresser and really want to generate business putting a good SEO strategy into place is also a good idea. If you generate a good living from word off mouth and would like to have a website purely for a portfolio base to showcase you work, SEO may not be at the top off your list as its not essential. So as you can see their are lots off variables and taking these into consideration is key.


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